The B–Sides Festival is an annual festival that is happening in Kriens, Lucerne in the heart of Switzerland. With about 5000 visitors every year, the Festival attracts it’s people with a range of independent and underground music groups from Switzerland, all over Europe and other countries. 2020 was the 15th anniversary of the festival. We decided to make it the festival of the people–for all those who work behind the scenes. An extensive shooting was planned, in which the festival helpers acted as models and were photographed in shirts, caps, batches and other merch. The font was initiated at our request and implemented later on.